Solutions Marketing Director

Location: Boston, MA
Company: IHS
Industry: IT
Job Type: Full Time
Posted: 2 days ago

We're looking for a customer-centric Solutions Marketing Director to help develop and lead the GTM strategy and execution for IHS Markit's Energy and Natural Resources (ENR) portfolio of solutions in our Climate & Sustainability business line. The Solutions Marketing Director will also support Global Cross-ENR energy transition solutions targeting a variety of clients and personas, and will play a lead role in collaborating with other business lines to drive marketing initiatives. The qualified candidate will be experienced in tying marketing strategy and programs to ROI, and will be comfortable speaking in terms of pipeline volume, velocity and revenue contribution.

Key Responsibilities

Working with key stakeholders across the Energy - Climate & Sustainability division and marketing & communications team, and using market research, customer feedback and business priorities, you will develop compelling and content rich value propositions by target audience which will drive the GTM strategy for marketing communications into target segments

Implement, plan, develop and measure integrated global marketing programs to align with the Buyers Journey', including awareness, PR, inbound and outbound demand generation, pipeline building, sales acceleration and localization

Help grow and implement new digital inbound marketing strategies to drive further demand from online activity

Develop global sales enablement assets and implement training strategies to instruct sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges

Define target Return on Marketing Investment (ROMI) and track progress against those targets

Build awareness and generate qualified, sales-ready leads; partner with Sales to drive conversion of leads to pipeline opportunities and closed deals.

Evolve strategic alliance partner marketing relationships to increase visibility and drive end user demand for IHS Markit data/solutions via 3rd party platforms.

Provide leadership and support for the design, development and implementation of marketing programs; direct marketing activities, including marketing strategy development, planning, creative design and execution, and media buying.

Manage timelines and budgets and maintain effective communications and relationships with internal and external partners.

Manage a team to implement on the business and marketing strategy.

Communicate regularly with business stakeholders on marketing efficacy and identify areas for improvement.

Experience Requirements

Proven marketing leadership experience (ideally 7-10 years)

A strong strategic marketing related background and mindset.

Ability to create business cases and ensure marketing best practices are implemented.

Extensive experience within the power, gas, and/or renewable energy segments highly desirable.

Ability to run multiple programs tied to revenue in a growing market.

Volume or consumer marketing experience preferred.

Pragmatic Institute or Agile Marketing certified ideally.

Examples of organizational change management

You are

Highly collaborative

Able to achieve goals through influencing, partnering and developing productive relationships with senior leaders internally and with 3rd party partners and influencers externally

A strong leader who has experience working with multiple cultures and stakeholders across global locations and time zones.

Self-motivated and driven

A change agent

What We Offer

Competitive base salary, bonus plans and equity.

A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year.

For work locations in the state of Colorado, the anticipated minimum base salary for this role would be $115,000. Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.

Inclusion and diversity are critical to the success of IHS Markit, and we actively encourage applications from people of all backgrounds. We are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, status as a protected veteran, or any other protected category.

IHS Markit maintains a substance-free workplace; employees may be asked to submit to a drug test (where permitted by law). In addition, as a federal contractor in the United States, the company participates in the E-Verify Program to confirm eligibility to work.

Web Reference : AJF/187693595-202
Posted Date : Sun, 28 Nov 2021

Please note, to apply for this position you will complete an application form on another website provided by or on behalf of IHS. Any external website and application process is not under the control or responsibility of IT JobServe

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